Small Business Sunday, shortened to hashtag #SBS, is a competition founded by Theo Paphitis, the former Dragons’ Den star. The competition takes place every Sunday on social networking site Twitter from 5.00-7.30pm. To enter the competition, small businesses send a tweet @TheoPaphitis including the hashtag #SBS telling Theo about their business in under 140 characters. Theo receives hundreds of entries every week and retweets his favourite 6 the following day.
The Crafty Calf's winning tweet was:
On Monday 22nd December 2014 at 8pm, Theo Paphitis retweeted our tweet to his 400,000+ followers. The response was immediate with several hundred new Twitter followers and a huge increase in website traffic. We also received numerous tweets of congratulations which were greatly appreciated.
We were then invited to the #SBSevent2015 taking place on 30th January for all the winners around the UK. We can not wait to attend and meet Theo Paphitis.